Beverage Association
of Tennessee

The Beverage Association of Tennessee (BAT) is the leading advocate and respected voice of Tennessee’s non-alcoholic refreshment beverage industry which includes carbonated soft drinks, ready-to-drink teas and coffees, bottled water, fruit juices, fruit drinks, and sports & energy drinks.
Formerly known as the Tennessee Soft Drink Association, our name was changed to better reflect the expanded range of non-alcoholic beverages our industry provides Tennessee consumers.  The Association has been in existence for almost 100 years representing one of the oldest Trade Associations in Tennessee.
Our beverage story begins with our employees and customers...
Our employees are deeply rooted in their communities, making sure shelves are stocked and families have what they need. They're essential to the work we do and will always be here for our customers.

Our employees are delivering something real for their neighbors every day, and we’re proud of their tireless work in communities across the country.