Clear Calorie Information!
In 2010, in support of the "Let's Move!" anti-obesity campaign, America's beverage companies announced the Clear on Calories initiative—a voluntary commitment to place easy-to-use calorie labels on the front of every bottle, can, and pack they produce. By placing total calories on the front of all bottles and cans up to and including 20 ounces, consumers know exactly how many calories are in the beverage before making a purchase. For packages larger than 20 ounces, the labels provide calories per serving. The calorie labels put this information right at the fingertips of consumers so they can make a choice that's right for them.
More Choices. Smaller Portions. Less Sugar.
America's beverage companies are working to decrease sugar consumed from beverages to bring about lasting changes. We are driving behavioral change by bringing people more beverage options with less sugar or no sugar at all, as well as smaller portions, and providing them the information and encouragement they want at the point-of-sale.