In coordination with the Alliance for a Healthier Generation, our Beverage Association Partner, ABA released the most recent progress report of the national Balance Calories Initiative (BCI.) The report shows that halfway into the initiative, calories per person have decreased by 10% meaning the beverage industry is on track to achieve our commitment of reducing calories per person nationally by 20% by 2025. Through innovation, marketing and distribution of lower- and zero-sugar beverage options and smaller portions, this report proves that our Better Way approach is working.
A few takeaways from the report include:
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